These editorial guidelines are our SOP valid since August 14th, 2023. They have to be utilized by our freelance writers, and employees.

These guidelines also follow our position against modern slavery, our diversity policy, and our company values with our readers, transparency to our investors, respect for our team and objectivity thanks to a no-gift policy.

Brand Voice and Tone for Blinkx Website

A. Brand Voice and Tone:
Understanding our voice and tone is essential because it sets the foundation for every interaction we have with our audience. These guidelines will ensure a consistent and identifiable voice that resonates with our readers.

  1. Defining Blinkx’s Voice:
  • Authoritative: All content should come from a place of knowledge. Ensure that the information presented is well-researched and credible.
  • Approachable: While we want to be seen as experts, we don’t want to appear aloof or unrelatable. Content should be welcoming and understandable.
  • Pragmatic: Be realistic in the advice and insights provided. Understand the real-world implications and challenges our audience might face.
  • Transparent: If there’s a bias, affiliation, or any potential conflict of interest, make it known. Trust is paramount.
  1. Maintaining the Right Tone:
  • Conversational: Use a natural speaking style as if explaining to a friend. Avoid robotic or overly formal language.
  • Optimistic yet Neutral: Present information in a positive light but avoid overt enthusiasm that might make us seem biased.
  • Educative: Given the nature of our content, it’s vital to provide educative value in every piece. Explain concepts, offer insights, and ensure readers walk away feeling they’ve learned something.
  • Respectful: Always approach topics, especially feedback or criticism, with respect. Our readers come from diverse backgrounds, and sensitivity is key.
  1. Crafting the Message:
  • Clarity over Complexity: Always lean towards clarity. If a complex term or concept is introduced, ensure it’s immediately defined or explained.
  • User-Centric: Position content from the reader’s perspective. What would they want to know? How can we solve their problems or answer their questions?
  • Storytelling: Incorporate storytelling elements where appropriate. Personal anecdotes, case studies, or hypothetical scenarios can make content more relatable and memorable.
  • Consistency: While different authors might contribute, the tone and voice should feel consistent across all pieces. This uniformity reinforces brand identity and trust.
  1. Engaging with the Audience:
  • Open-ended Questions: Occasionally pose questions to the audience, prompting them to think or engage in the comments section.
  • Empathy: Show understanding of the challenges, concerns, and aspirations our readers might have. This not only builds trust but deepens the connection they feel with Blinkx.
  • Feedback Loop: Actively seek and incorporate reader feedback to tailor the voice and tone as we evolve and grow.

Detailed Content Categories for Blinkx Website

Delving deep into our main content pillars helps us understand what our readers expect from us. These guidelines ensure depth, relevance, and distinction in each category.

  1. Corporate Software Reviews:
  • Feature Deep Dives: Beyond just listing features, provide in-depth examinations. What makes a feature stand out? How does it compare to competitors?
  • User Experience (UX): Highlight usability aspects. Is the interface intuitive? What learning curve should new users expect?
  • Integration Capabilities: Discuss how the software integrates with other popular tools or systems in the corporate world.
  • Security Breakdown: Given the importance of data security, provide comprehensive views on encryption, data handling, breach protocols, etc.
  • Case Studies: Showcase real-life scenarios where the software was implemented, highlighting successes and areas of improvement.
  1. Asset Protection Advice:
  • Types of Assets: Clearly define different asset types – physical, financial, intellectual, etc., and tailor protection strategies accordingly.
  • Risk Assessment: Guide readers on evaluating the vulnerability of their assets. What threats should they be wary of?
  • Latest Trends: Asset protection isn’t static. Cover emerging trends, technologies, or methodologies.
  • International Considerations: Asset protection varies across borders. Offer advice on protecting assets in international contexts or when dealing with foreign entities.
  • Professional Insights: Interview or quote experts in the field, adding credibility and different perspectives to the advice given.
  1. Creation of LLCs:
  • Why LLCs? Before diving into the how, explain the why. What benefits does an LLC structure offer over others?
  • Differentiating Jurisdictions: Every state (or country) has its nuances when it comes to LLC formation. Offer guides tailored to specific jurisdictions.
  • Tax Implications: Discuss the tax benefits and potential pitfalls of forming an LLC.
  • Maintenance & Compliance: Beyond setting up an LLC, what are the annual requirements? Cover aspects like reporting, renewals, and changes in the business structure.
  • Real-life LLC Stories: Share experiences of businesses that thrived or faced challenges under the LLC structure. What lessons can be learned?
  1. RVs and Vehicles Reviews:
  • Beginner’s Corner: For those new to the RV world, provide a comprehensive starter guide, from choosing the right model to understanding maintenance.
  • Performance Metrics: Break down performance in various conditions – terrains, climates, etc. How does each vehicle fare?
  • Interior Insights: Cover not just the driving experience but also the living experience. Comment on space utilization, amenities, and comfort.
  • Cost of Ownership: Beyond the purchase price, discuss long-term costs – fuel efficiency, part replacements, potential repairs, and resale value.
  • Community Voices: Include feedback or stories from the RV community. Let potential buyers hear from long-time owners.

Each category demands a mix of research, experience, and genuine user feedback. By following these detailed guidelines, Blinkx ensures comprehensive and valuable content that speaks to the needs and interests of our diverse reader base.

Rigorous Sourcing and Fact-Checking for Blinkx Website

Ensuring the credibility of the information we share is fundamental. Let’s delve deeper into our approach to sourcing and the verification process.

  1. Choice of Sources:
  • Primary vs. Secondary: Prioritize primary sources (official reports, firsthand interviews, original documents) over secondary ones (news articles, third-party summaries). If using secondary sources, ensure they’re reputable.
  • Recency Matters: When referring to data or studies, ensure they are recent, especially if they concern evolving fields like technology.
  • Diversity of Voices: Multiple sources should be used to corroborate facts, especially if the topic is contentious or multifaceted.
  1. Verification Process:
  • Double-Checking: Every fact, data point, or quote should be cross-referenced with its original source.
  • Peer Review: Implement an internal peer review system where content is verified by a second pair of eyes before publishing.
  • Engage Expertise: For complex topics, consult subject matter experts to ensure accuracy and depth.
  1. Attribution Protocols:
  • Direct Quotation: Whenever a direct quote is used, always attribute it to the original speaker or author.
  • Paraphrasing: Even when rephrasing someone else’s words or ideas, always give credit.
  • Linking Out: Provide hyperlinks to original sources, making it easier for readers to follow through for more in-depth information.
  1. Handling Misinformation:
  • Retractions & Corrections: In case of errors, promptly issue a correction, ensuring it’s visible to readers. If a piece of information is found to be grossly inaccurate, consider retracting the article.
  • Feedback Loop: Allow readers a clear channel to report inaccuracies, and ensure timely responses.
  • Transparency: If a significant change is made to an article post-publication, add a note explaining the revision.
  1. Avoiding Plagiarism:
  • Originality Checks: Use plagiarism detection software to ensure content uniqueness before publishing.
  • Citation Protocols: Establish standard operating procedures for citing sources, ensuring uniformity across all content.
  • Educate Writers: Regularly train and remind writers and contributors about the importance of original work and proper attribution.
  1. Updates & Revisions:
  • Periodic Reviews: Given the ever-evolving nature of information, periodically review published articles to ensure they remain accurate and relevant.
  • Updating Sources: If newer data or research emerges post-publication, consider updating the article to reflect the most recent findings.
  • Time Stamps: Always include the publication date and, if updated, the revision date on articles, so readers are aware of the timeline of the information presented.

By meticulously adhering to these sourcing and fact-checking guidelines, Blinkx not only upholds its reputation for reliability but also builds deeper trust with its audience.

Image and Graphic Guidelines for Blinkx Website

Visual content plays a pivotal role in enhancing user engagement and comprehension. Let’s explore a detailed approach to selecting, using, and crediting images and graphics on the Blinkx website.

  1. Image Selection Process:
  • Relevance is Key: Images should be directly relevant to the content. Avoid generic stock photos unless they serve a specific illustrative purpose.
  • Diversity & Representation: Ensure that images reflect a diverse range of people, cultures, and scenarios, preventing any unintentional bias or exclusion.
  • Quality Control: Only use high-resolution images that look professional and clear on all devices, from mobile phones to desktop monitors.
  1. Utilizing Graphics:
  • Infographics: When dealing with data or complex information, consider converting it into infographics. They’re visually appealing and can simplify complex topics.
  • Charts & Graphs: Use these to represent statistical information, ensuring they are clearly labeled, colored, and sourced.
  • Interactive Graphics: For online platforms, consider using interactive graphics that allow users to engage with the data or visualize different scenarios.
  1. Image Formatting & Presentation:
  • Consistent Styling: Establish a consistent style guide for images – this could cover aspects like filters, borders, and text overlays.
  • Size & Alignment: Standardize image sizes and alignment rules for different types of content to ensure a seamless user experience.
  • Optimization: Compress images to ensure they don’t slow down page load times, but without compromising their quality.
  1. Crediting & Permissions:
  • Royalty-Free & Licensed: If sourcing from image platforms, ensure they are royalty-free or appropriately licensed for commercial use.
  • Photographer Credits: Always credit the photographer or creator, either directly beneath the image or in a designated section of the page.
  • Creative Commons: If using images under Creative Commons licenses, understand the different types and their stipulations. Some might require attribution, while others might prohibit commercial use.
  1. Alt Text & SEO:
  • Accessibility: Always include alt text (alternative text) for images, ensuring they are accessible to those using screen readers.
  • Keyword Integration: Infuse relevant keywords into the alt text to aid in search engine optimization without keyword stuffing.
  1. Avoiding Potential Pitfalls:
  • Cultural Sensitivity: Be aware of cultural symbols, gestures, or scenarios that might be offensive or misinterpreted by different audience segments.
  • Trademark & Branding: Avoid images that prominently feature copyrighted logos, products, or brand names unless they’re part of a review or directly relevant.
  • Updates: Given the evolving nature of visual trends and aesthetics, periodically review and update images to ensure they remain current and engaging.
  1. Feedback & User Generated Content:
  • Engaging the Audience: Consider hosting photo contests or encouraging users to submit relevant images. It engages the community and might yield unique visual content.
  • Clear Guidelines: If accepting user-generated content, set clear guidelines on quality, resolution, and content appropriateness.
  • Rights & Permissions: Ensure you have the rights to use any submitted images, and provide necessary credits.

Community Engagement and Comment Moderation for Blinkx Website

  1. Encouraging Engagement:
  • CTAs (Call to Actions): End articles or sections with open-ended questions to spark discussion or prompt users to share their experiences.
  • Featured Comments: Highlight insightful comments, showing the community that quality contributions are valued and recognized.
  • Regular Polls/Surveys: Engage the community by running polls or surveys on relevant topics, making them feel involved in the platform’s direction.
  1. Setting Ground Rules:
  • Clear Comment Policy: Publish a clear and concise comment policy, setting expectations on what constitutes respectful and constructive dialogue.
  • Zero Tolerance: Clearly state that hate speech, personal attacks, and spam will result in immediate bans or comment removals.
  • Transparency: If a comment is removed or a user is banned, maintain a log or provide an explanation, ensuring transparency in moderation actions.
  1. Comment Moderation System:
  • Automatic Filters: Implement filters to catch common spam, offensive language, or flagged URLs.
  • User Flagging: Allow community members to flag inappropriate comments, bringing them to the attention of moderators.
  • Moderator Team: Depending on the volume of comments, consider having a dedicated moderator team. Train them in the platform’s policies and equip them to handle contentious issues delicately.
  1. Promoting Positive Contributors:
  • Badges/Rewards: Introduce a system where frequent contributors or those who consistently add value receive badges or other recognitions.
  • Guest Post Invitations: Consider inviting well-spoken community members to contribute guest posts, deepening their connection to the platform.
  1. Handling Controversies:
  • Crisis Plan: Have a plan in place for when controversial topics lead to heated discussions. This might involve temporarily closing comments or issuing public statements.
  • Respectful Responses: If the platform itself is criticized or challenged, ensure responses are measured, respectful, and fact-based.
  • Escalation Protocols: In situations where disputes might have legal implications (defamation, threats, etc.), have a protocol to escalate to appropriate authorities or legal channels.
  1. Feedback Mechanisms:
  • Regular Check-ins: Periodically solicit feedback on the commenting experience, looking for ways to improve.
  • Adapt & Evolve: Recognize that community dynamics can change over time. Be willing to adapt moderation strategies and tools accordingly.
  • Direct Channels: Apart from public comments, offer direct channels (like a contact form) for users to share concerns, feedback, or report issues.
  1. Educating the Community:
  • Resource Sharing: Share resources on constructive commenting, digital etiquette, and the value of diverse opinions.
  • Periodic Reminders: Occasionally remind users of the community rules and the importance of maintaining a respectful environment.

Continuous Improvement and Feedback Loop for Blinkx Website

In the dynamic digital landscape, standing still is akin to moving backward. A commitment to continuous improvement is essential, and a robust feedback loop is at its heart. Here’s how Blinkx plans to evolve and refine its platform consistently:

  1. User Feedback Collection:
  • Surveys: Periodically run detailed surveys, asking users about their experience, content preferences, and areas of improvement.
  • Feedback Widgets: Integrate feedback widgets on articles or pages, allowing users to rate and comment on the content’s helpfulness.
  • User Testing: Organize sessions where a select group of users navigates the website, offering insights into usability and areas of friction.
  1. Data Analytics:
  • Behavior Analysis: Use tools like Google Analytics or Hotjar to understand user behavior, tracking metrics like bounce rate, average session duration, and click-through rates.
  • A/B Testing: Test different layouts, CTAs, or content presentations to see which version resonates more with the audience.
  • Conversion Tracking: Monitor desired actions (e.g., newsletter sign-ups, content shares) to gauge content effectiveness and user engagement.
  1. Content Performance Review:
  • Content Metrics: Regularly review metrics related to content, such as page views, shares, and comments, to understand what’s resonating with the audience.
  • Revisit & Refresh: Update older content based on new data, trends, or feedback, ensuring that it remains relevant and accurate.
  1. Platform Usability Enhancements:
  • Mobile Optimization: As mobile usage continues to grow, ensure that Blinkx’s mobile experience is seamless and intuitive.
  • Loading Speed: Regularly test and optimize page loading speeds, understanding its direct impact on user satisfaction and SEO.
  • Accessibility: Ensure the website is accessible to all users, including those with disabilities, by following best practices like WCAG (Web Content Accessibility Guidelines).
  1. Engaging with Community & Stakeholders:
  • Forums & Discussion Boards: Create spaces where users can discuss topics, share feedback, or voice concerns directly with the Blinkx team.
  • Stakeholder Feedback: Engage with key stakeholders, like content creators, advertisers, or experts, to get their perspective on platform improvements.
  1. Regular Reviews & Strategy Adjustments:
  • Quarterly Reviews: Organize regular internal reviews to discuss feedback, analytics, and other inputs, updating the platform’s strategy as needed.
  • Annual Audits: Conduct thorough audits of the website annually, looking at everything from content to security, ensuring all elements meet industry best practices.
  1. Training & Development:
  • Staff Training: As tools, strategies, or guidelines evolve, ensure that the staff is trained and updated.
  • Invest in Learning: Encourage team members to attend workshops, webinars, or courses, keeping abreast of the latest in content, technology, and digital trends.
  1. Transparency in Changes:
  • Change Logs: If significant changes are made, maintain a log or announcement section informing users about them.
  • Iterative Approach: When rolling out major updates or features, consider doing it in stages, allowing users to adjust and offer feedback.

Ethical Considerations and Integrity for Blinkx Website

  1. Disclosure & Transparency:
  • Paid Promotions: Clearly mark any content that has been sponsored or promoted. Users should easily discern between independent reviews and promotional content.
  • Affiliate Links: If the site uses affiliate links, ensure there’s a clear disclosure about the commission or benefit Blinkx might receive from clicks or purchases.
  • Source Funding: Be transparent about the platform’s funding sources to avoid any potential conflicts of interest or perceived bias.
  1. Objective Reviews & Recommendations:
  • Unbiased Approach: Ensure that reviews are conducted without prejudice. Factors like advertisement partnerships or potential collaborations shouldn’t influence the content’s integrity.
  • Methodology Disclosure: Make the review process transparent by disclosing how products are tested, what criteria are used for evaluations, and the overall methodology.
  • Editorial Independence: Ensure that the editorial team operates independently from the advertising or business development divisions.
  1. Data Protection & Privacy:
  • GDPR & CCPA Compliance: Comply with data protection regulations like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), ensuring user data is handled with utmost care.
  • Clear Privacy Policies: Maintain a user-friendly privacy policy, clearly stating how data is collected, stored, and used.
  • No Data Selling: Commit to not selling user data to third parties, and ensure any third-party partnerships respect this stance.
  1. Handling Mistakes & Corrections:
  • Accountability: When mistakes occur, take responsibility rather than deflecting or ignoring.
  • Visible Corrections: If an error is found in content, correct it promptly and visibly, allowing readers to see what changes were made.
  • Feedback Loop: Encourage the Blinkx community to report errors or inaccuracies, creating a culture of collaborative accuracy.
  1. Representation & Inclusion:
  • Diverse Voices: Ensure that content represents a range of voices, perspectives, and experiences, particularly when discussing broad or impactful topics.
  • Cultural Sensitivity: Ensure content is respectful and considerate of different cultures, traditions, and backgrounds.
  • Avoid Stereotypes: Train writers and editors to recognize and avoid perpetuating harmful stereotypes or biases.
  1. Sustainable & Responsible Operations:
  • Green Hosting: Consider using web hosting providers that prioritize sustainability, reducing the platform’s carbon footprint.
  • Ethical Partnerships: Collaborate with organizations, advertisers, and partners that uphold ethical standards and responsible practices.
  • Community Support: Engage in community-driven initiatives, supporting causes or projects that align with Blinkx’s values.
  1. Employee Welfare & Growth:
  • Fair Compensation: Ensure that all staff, writers, and contributors are compensated fairly for their work.
  • Continuous Training: Invest in the professional growth of team members, promoting ethical journalism, research, and content creation.
  • Safe Environment: Foster a work environment free from harassment, discrimination, or undue pressure.

Expanded Point H: Monetization Strategies and Revenue Streams for Blinkx Website

For Blinkx to thrive and continue offering high-quality content and services, it needs to generate revenue. However, the balance is crucial; monetization shouldn’t compromise user experience or Blinkx’s credibility. Here’s how Blinkx plans to approach monetization:

  1. Advertisement:
  • Native Advertising: Collaborate with brands to produce content that aligns with Blinkx’s editorial standards while meeting the advertiser’s objectives. Clearly label all native ads.
  • Display Ads: Use banner, sidebar, or interstitial ads, but ensure they’re not intrusive to the user experience. Consider using ad networks like Google AdSense or direct brand partnerships.
  • Video Advertising: If Blinkx incorporates video content, consider pre-roll, mid-roll, or post-roll ads.
  1. Affiliate Marketing:
  • Transparent Affiliation: Clearly disclose affiliate relationships, ensuring users know Blinkx may earn a commission from their purchases.
  • Quality Control: Only recommend products or services that have been vetted and align with Blinkx’s standards.
  • Affiliate Partnerships: Collaborate with platforms like Amazon Associates, ClickBank, or niche-specific affiliate programs relevant to corporate software and other covered topics.
  1. Subscription Models:
  • Premium Content: Offer exclusive content, detailed reports, or in-depth reviews for subscribers.
  • Ad-Free Experience: Give subscribers an option for an ad-free browsing experience.
  • Newsletter or Insights: Create a premium newsletter, offering advanced insights, early access to content, or exclusive deals.
  1. Sponsored Content & Partnerships:
  • Branded Partnerships: Collaborate with companies for content series or special features sponsored by them, while maintaining editorial integrity.
  • Webinars & Workshops: Host sponsored webinars or workshops on topics like asset protection, LLC creation, or RV maintenance and purchase.
  1. E-commerce & Merchandising:
  • Digital Products: Develop and sell e-books, online courses, or research reports on topics of expertise.
  • Physical Merchandise: If Blinkx builds a significant brand following, consider selling branded merchandise, like apparel, stationery, or accessories.
  1. Donations & Crowdfunding:
  • Supporter Contributions: Platforms like Patreon or Buy Me a Coffee allow loyal users to support content creators directly.
  • Crowdfunding Campaigns: For large projects or new features, consider running a crowdfunding campaign to get community backing.
  1. Events & Networking:
  • Conferences & Summits: Organize events around corporate software, asset protection, or RV enthusiasts, generating revenue through ticket sales, sponsorships, and on-site merchandise.
  • Workshops: Offer paid workshops, diving deeper into niche topics, and providing hands-on training or advice.
  1. Licensing & Syndication:
  • Content Syndication: License content to other platforms, publications, or media outlets that might be interested in republishing.
  • Image & Video Licensing: If Blinkx produces original imagery or video content, consider licensing options for third-party use.
  1. Consulting & Services:
  • Expert Consultations: Offer paid consultation sessions on areas of expertise, such as software integration, LLC setup, or asset protection strategies.
  • B2B Services: Collaborate directly with businesses, offering tailored advice, content, or software solutions.

Engaging and Nurturing the Blinkx Community

  1. Interactive Content and Features:
  • Polls and Surveys: Regularly engage users by running polls or surveys about topics of interest, future content direction, or platform improvements.
  • Quizzes: Develop quizzes related to corporate software, asset protection, RVs, etc., allowing users to test their knowledge and share results.
  1. Community Spaces:
  • Forums: Establish forums or discussion boards where users can share experiences, ask questions, and discuss relevant topics.
  • Webinars: Host regular webinars where users can learn from experts and engage in real-time Q&A sessions.
  • Meet-ups: Organize physical or virtual meet-ups for the community to network, learn, and share.
  1. User-Generated Content (UGC):
  • Guest Posts: Allow users to contribute articles or reviews, bringing fresh perspectives to the platform.
  • Community Spotlights: Feature stories or experiences from community members, highlighting diverse voices and experiences.
  • Photo/Video Challenges: Run challenges encouraging users to share photos or videos related to the website’s themes, offering rewards or recognition for standout entries.
  1. Feedback Channels:
  • Open Forums: Hold periodic “ask me anything” (AMA) sessions with Blinkx team members or industry experts.
  • Feedback Portals: Create dedicated channels for users to submit feedback, suggestions, or concerns about the platform.
  • Beta Testing: Before rolling out new features, invite community members to beta-test and provide feedback.
  1. Rewards and Recognition:
  • Loyalty Programs: Introduce programs that reward frequent contributors or highly engaged users with perks like early access to content, exclusive deals, or Blinkx merchandise.
  • Community Leaderboards: Showcase top contributors or most active members, fostering a sense of competition and recognition.
  • Giveaways: Conduct regular giveaways, offering prizes like software licenses, books, or even Blinkx-branded goodies.
  1. Educational Initiatives:
  • Workshops: Organize workshops on topics like effective software usage, understanding asset protection, or tips on RV maintenance.
  • E-learning Modules: Develop courses that users can enroll in, deep-diving into specific subjects related to Blinkx’s content pillars.
  1. Personalized User Experience:
  • Content Recommendations: Use algorithms or user data to suggest relevant content, making the browsing experience more tailored.
  • Custom User Profiles: Allow users to create profiles, tracking their interactions, saved content, and engagement metrics.
  1. Engagement Analytics and Insights:
  • Engagement Metrics: Regularly analyze metrics like comments, shares, average session duration, and more to understand user behavior.
  • Adjust Strategy: Based on engagement insights, refine content strategies, platform features, or community initiatives to better serve the community.
  1. Collaboration and Partnerships:
  • Community Projects: Collaborate with the community on larger projects, be it research, content creation, or events.
  • Partnership with Influencers: Engage with influencers or thought leaders in the corporate software and RV niches, amplifying community engagement.

By prioritizing community engagement and nurturing, Blinkx can foster a loyal user base that not only consumes content but actively contributes to the platform’s growth, evolution, and ethos.

Previous Editorial Guidelines SOP

This is why we publish things like how we generate money and why we adhere to editorial rules so that we can maintain our integrity. And we do all this so that you may use our tools, get our information, and make use of our suggestions with clarity and assurance.

All our editorial guidelines also follow our position against modern slavery, our diversity policy, and our company values with our readers and our team and objective thanks to a no-gift policy.

Our vision

Imagine a future in which everyone is capable of making sound financial, business, and lifestyle judgments.

Our mission

Make it easier to make all of life’s financial choices by providing clarity.

BLINKX´s editors work hard to put out information that is not only true but also useful, in the hopes that it will both inspire and help the people who read the website.

The techniques by which we find our sources, produce our reports and edit our articles are guided by our editorial values and standards. We use a stringent procedure for verifying the facts, and we are quick and thorough in correcting any inaccuracies that are found.

Editorial independence is a basic principle. The editorial advice, suggestions, and product evaluations that we provide are not in any way impacted by our commercial partners, whether they be internal or external. We are open and honest about how we generate money as well as how we assess things.

We are now working to assemble an editorial staff that is representative of the wide range of economic circumstances experienced by our readership. We embrace and promote experiences and points of view that help us connect with our readers, answer the issues they have, and win their trust as much as possible.

The guiding ideas

Every reader ought to have access to information that is fair, comprehensive, and correct.

Our articles encourage economic fairness and are designed to be of assistance to all readers in their pursuit of sound financial footing.

Our sources are varied and can be relied upon to be reliable. We are looking for a financial consumer advocate that is an expert in their field. We don’t utilize sources without names very often, and when we do, we always explain our reasoning.

Our analyses of various financial products are completely impartial. In order to provide our readers with the knowledge necessary to make well-informed choices, the editorial material we produce analyzes and contrasts various financial solutions and raises awareness of healthier alternatives.

Editorial Independence

The opinions presented in our product reviews are entirely subjective and are derived from in-depth research, careful analysis, and extensive comparisons with other items in the same category.

Evaluations of items are conducted in a way that is impartial, truthful, and based on the characteristics of the products themselves.

BLINKX’s business partners and advertising do not have any effect on the product reviews or any editorial choices made by the website.

The performance evaluations and salaries of our editorial staff are not impacted in any way by positive or negative product reviews, nor are they influenced by business partners or advertising.

BLINKX is editorially independent, which means that our editorial team is not influenced by our advertisers, business partners, or affiliate partners. Our writers and editors are free to publish articles, guides, reviews, and listicles that are accurate, helpful, and unbiased.

Our product reviews are purely editorial, based on careful research, evaluation, and comparison with similar products. Product reviews are designed to be impartial, accurate, and based on the product’s actual specifications.

Our editorial team members do not receive financial compensation from our business partners or advertisers. This allows us to maintain complete objectivity and unbiasedness in our reporting.

The performance evaluations and salaries of our editorial team are not impacted by positive or negative product reviews, and they don’t have to rely on business partners or advertisers.

Verification of facts and amendments

Every piece of editorial content is fact-checked to make sure it is correct, up-to-date, and useful. As of the date of publication, BLINKX makes every effort to ensure that the information included within is accurate.

Each and every piece of information is put through a thorough fact-checking process that includes copy editors, assignment editors, and authors.

Our authors depend on primary sources and authoritative sources, such as interviews and websites run by the government and various industries, statistics, and documents, to guarantee that our information is as understandable and comprehensive as it can possibly be.

We take facts seriously, making clear updates when corrections are warranted and fact-checking major and investigative stories by a team of trained staff journalists. All work published on BLINKX must steer clear of hate speech, unnecessarily sensational content, distortion, exaggeration, bias, carelessness, half-truths and deceit.

We prohibit all staff members and contributors from accepting compensation, privileges or favors of any kind from people, companies or groups featured in their coverage. Any real or perceived conflicts of interest or relationships at all (financial, professional, legal actions, personal or otherwise) must be avoided and/or discussed with the appropriate managing editor. If approved, it must be explicitly disclosed in the story to readers to maintain their trust

Any attempt or failure to honor these solemn responsibilities is a serious offense and is subject to review and swift disciplinary action, including removal from the platform.

  • When we make a factual error, we post a correction on the article where the error occurred. Readers may contact us at to report mistakes or register complaints, or reach us by filling out directly.

BLINKX is committed to providing accurate and unbiased information about the diamond industry. We adhere to a strict editorial policy, which means that we only publish content that is 100% accurate and helpful. We want you to be able to understand our insights, advice, and recommendations clearly and with confidence.

Our editorial team fact-checks each piece of content before it is published, and our writers are required to source all of their information. We only publish content from sources that we trust, and we always link to those sources so that you can check them for yourself.

BLINKX is also a participant in affiliate marketing programs. This means that we may earn a commission when you click on certain links on our website. However, this does not impact our editorial decisions or the quality of our content.

BLINKX is committed to diversity and inclusion in the diamond marketplace. We believe that everyone should have access to the same information and opportunities, regardless of their background or identity.

Key principles

Blinkx is guided by the following key principles:

  • Our content is accurate, helpful, and 100% unbiased. We only publish content that is helpful and actionable.
  • Our sources are trustworthy and reputable. We always link to them so that you can check them for yourself. We always seek experts to provide their insights and perspectives in our articles to ensure that our readers have access to the best information.
  • Our reviews are honest and objective. We never accept free products or services in exchange for a review. We believe that this would compromise our editorial integrity. We are transparent about our affiliate relationships. We want you to know that we may earn a commission when you click on certain links on our website. However, this does not impact our editorial decisions or the quality of our content.

BLINKX is committed to publishing accurate and helpful information. Our editorial team fact-checks each piece of content before it is published for accuracy and relevance. We ensure that the information in each article is kept up-to-date as new information is made available or old information changes.

Writers, assigning editors, and copy editors work together to ensure that all information is properly fact-checked.

Our writers are required to source all of their information, and we only publish content from authoritative sources that we trust. This includes relevant resources, such as trade associations, industry websites, data, and documents to ensure that our content is as accurate and thorough as possible.

When we discover an informational error, we update the article where it occurred with a correction. If you spot an error, mistake, or outdated information in one of our articles, please let us know so that we can correct it.