We are Blinkx. The concept of a society where everyone is confidently able to make financial, business, and lifestyle choices transcends individuals and permeates the organization’s core principles.
We are supported by readers, advertisers, and affiliate deals. We have strict editorial guidelines that include privacy for readers with sitemap transparency, honest marketing practices, responsible lending, our no-gift policy, and clear information for our prospective investors and users.
We produce our own reviews, and we also gather votes and comments from our readers.
As a news media organization, Blinkx completed the bootstrapping phase of development. During that stage, the company relied on personal savings, loans, and funds from family and friends to fund its operations, as it works to establish its brand, build its team, and develop a minimum viable product (MVP). You can follow the Bootstrapping, Seeding, and Series A phases in Crunchbase.
To achieve its goal of providing timely and insightful coverage of the latest developments in the world of business and finance, Blinkx is focusing on conducting extensive market research to identify gaps in the market and opportunities for growth. This research will help the company to determine its target audience, understand their needs, and develop content that resonates with them.
In addition, Blinkx is building a team of experienced journalists and industry experts who are passionate about providing high-quality reviews and analysis. The team is working to establish relationships with key sources and industry insiders, and to build a strong brand identity that sets the company apart from its competitors.
As part of its efforts to build a minimum viable product, Blinkx developed a website and social media channels, such as LinkedIn, Facebook, and Twitter, established editorial guidelines and standards, and defined to use of a content management system (CMS) that will allow the team to efficiently produce and distribute content. In that effort, our company moved from Ghost to Contentful and finally decided on WordPress.
This will help the company to deliver high-quality reviews and analysis to its readers and establish itself as a trusted source of information in the industry.
During the bootstrapping phase, Blinkx is working to establish a sustainable business model that will generate revenue and support the company’s growth over the long term. This may involve generating revenue from advertising, affiliate deals, or other sources, and reinvesting that revenue into the business to support further growth and development.
Overall, Blinkx is committed to building a successful and sustainable news media organization that delivers high-quality content and insights to its readers. While the bootstrapping phase was just the beginning of the company’s journey, it represents an important first step in achieving this goal.
Pre-Seeding Phase: Preparation For Series A
As a startup entering the seeding phase, we are focused on preparing for a future Series A round of funding. To achieve this goal, we are working to establish a solid foundation for the company and to demonstrate its potential for growth and success to potential investors.
During this phase, we are refining and building out the company’s product or service offering, expanding the team and hiring new talent, and refining the company’s business model to ensure it is scalable and sustainable. This will involve conducting further market research, identifying potential revenue streams, and developing marketing and sales strategies that can drive growth and build a strong customer base.
To attract potential investors and position the company for success in a future Series A round of funding, we are focusing on establishing a strong brand identity and building relationships with key players in the industry. This may involve attending industry events and networking with potential investors and partners, as well as establishing a strong presence on social media and other digital platforms.
In addition to these activities, we are also working to establish strong financial and operational systems that can support the company’s growth over the long term. This may involve developing financial projections and budgets, implementing systems for tracking key performance metrics and building a strong team culture and infrastructure that can support the company’s goals and objectives.
Overall, we recognize that the seeding phase is a critical time in the company’s development, and we are committed to doing everything possible to position the company for success in a future Series A round of funding. By building a strong foundation for the company, refining its product or service offering, and establishing key relationships and systems, we are confident that we can build a successful and sustainable business that delivers value to customers and investors alike.