In this Thrive Architect review, I will visit its advantages as a top sales funnel software if you have WordPress as your main CMS.
Thrive Architect Review
Thrive Architect is a popular WordPress page builder known for its focus on conversion optimization. It provides you with a powerful platform for designing sales pages, lead capture forms, and any other type of landing page you might require for your sales funnels.
Ease of Use: Thrive Architect offers a front-end, drag-and-drop experience. While the interface has a moderate learning curve, once accustomed, you’ll find it quite intuitive.
Functionality: The plugin’s extensive toolkit allows you to create complex page layouts and incorporate elements like testimonial blocks, guarantee forms, and call-to-action buttons—all designed to improve sales funnel performance.
Elements and Templates: A wide array of elements is available, combined with template sets catered to funnel pages, helping to streamline the design process.
Support and Documentation: Adequate support is provided with comprehensive documentation, though some users have reported a desire for improved third-party plugin support.
Thrive Architect Compatibility: Compatible with most themes, the plugin does not offer a theme builder feature, which might limit your control over the theme’s sections outside the content area.
Below is a quick glance table that encapsulates the key features and considerations:
|Impact on Funnels
|Enables easy-to-use page construction with a visual editor.
|Enhances efficiency in funnel design.
|Tools tailored for conversion rate optimization.
|Improves effectiveness of sales pages and funnels.
|Numerous pre-built templates for various page types.
|Streamlines the design process for funnel pages.
|Works with a majority of themes.
|Ensures consistent design across your site’s pages.
|Detailed documentation and customer support.
|Provides assistance though some plugin support could improve.
|May require workarounds for some integrations.
In summary, Thrive Architect is tailored for individuals and businesses focusing on conversion optimization within their WordPress sites. While some complexities may arise due to the intricate interface and limited third-party plugin support, the tool’s comprehensiveness and focus on marketing funnels make it a strong contender in the page building space.
Ease of Use and Interface
When you first access Thrive Architect, you’ll notice its intuitive user interface. The main dashboard is designed to be user-friendly, guiding you through the process of page construction. Newcomers often find the drag-and-drop functionality particularly approachable, allowing you to select elements and position them on your page with minimal effort.
The learning curve for Thrive Architect is relatively gentle. You’ll be provided with a suite of templates to kickstart your designs, whether for a blog post, sales page, or custom homepage layout. These templates serve not only as a design shortcut but also as an educational tool, from which you can learn vital design principles applicable across your website.
|Simple, intuitive mechanism to place and rearrange elements on the page.
|A variety of pre-designed layouts for rapid content creation.
|Real-time, onsite adjustments for different device screens.
|In-context help and guidance for efficient onboarding.
One aspect enhancing the ease of use is the real-time editing feature; changes you make are instantly visible, providing immediate visual feedback and simplifying the design process.
While Thrive Architect is quick to get started with, it also boasts depth for experienced users. You’ll find advanced elements and customization options under the hood, catering to more sophisticated needs and allowing for intricately tailored designs. If you are seeking to create more complex layouts or implement unique brand elements, the scope is there to do so.
Remember that use of Thrive Architect is not limited to the tech-savvy; it is engineered for accessibility. Your experience is streamlined through tooltips and tutorials embedded within the interface, ensuring that you can overcome any obstacles you might encounter during your first steps or as you move to more advanced features.
Funnel Building Features
Thrive Architect, a WordPress page builder, offers robust funnel-building features that cater to your lead generation and sales needs. With its drag-and-drop functionality, you can effortlessly craft custom pages that form the backbone of your marketing funnel.
Landing and Thank You Pages
Creating convincing landing pages is straightforward with Thrive Architect’s plethora of pre-designed templates. These pages are optimized for conversion and allow you to entice your visitors with your offers. Post-conversion, thank you pages can be designed to nurture leads or continue the sales process.
Email Marketing Integration
Seamlessly integrate with leading email marketing tools such as Active Campaign. You can construct a sequence that includes not just landing and thank you pages but also automated email follow-ups, ensuring continued engagement.
Call-to-Action & Testimonial Blocks
Utilize customizable Call-to-Action (CTA) blocks to drive users to act, such as signing up or purchasing. Additionally, testimonial blocks instill trust by showcasing customer feedback directly on your pages.
Checkouts, Upsells, Cross-Sells
For e-commerce funnels, you have the tools to create checkout pages and even add upsells, cross-sells, or downsells to increase the average order value.
Analytics & Testing
Thrive Architect provides options for real-time analytics and A/B testing capabilities, crucial for optimizing your funnel’s performance.
Here’s an organized summary of Thrive Architect’s funnel-building features:
|Easily customize page layouts for funnels.
|Access to conversion-optimized landing page templates.
|Connect with email services for follow-up automation.
|CTA & Testimonials
|Add persuasive elements to your pages to enhance trust.
|Facilities to build checkout pages and additional offers.
|Track funnel performance and conduct A/B testing.
By utilizing these funnel-building features of Thrive Architect, you can create a comprehensive journey for your customers, from the first click to the final purchase.
Price And Value For Money: Availability Of Free Trials And Yearly Subscriptions
When evaluating Thrive Architect, your focus on the price and the value for money is paramount. The software is available at two primary price points: $67 and $97, with the latter including advanced features such as split testing. As cost can be a deciding factor, it’s essential to understand what each option offers.
Thrive Architect offers you a value proposition through its utility and template offerings, designed to enhance your website creation experience. The higher-tier pricing option unlocks additional functionalities that cater to more complex needs, ensuring that you are not paying for features that are unnecessary for your operations.
Moreover, a free trial is an important consideration for your commitment. Thrive Architect understands this and provides a 14-day free trial, allowing you to test their services before fully investing. This trial period enables you to explore the user-interface and utilize the templates and tools available to measure their suitability for your unique requirements.
Yearly subscriptions can be particularly advantageous as they often come with discounts. While the provided search results did not specify the details for Thrive Architect’s yearly plans, software services typically incentivize longer-term commitments by offering reduced rates for annual payments.
Below is a table summarizing the pricing, available features, and trial options for Thrive Architect:
|Standard License ($67)
|Advanced License ($97)
|Templates & Tools
|Access during trial
|Access during trial
|Ease of Use
|Evaluate during trial
|Value for Money
|Depends on use
|Depends on commitment
In selecting your ideal plan, consider the long-term benefits against the pricing to ascertain the true value for your investment in Thrive Architect.
Availability Of Templates And Drag And Drop Features
Thrive Architect offers a wide array of pre-designed templates to streamline your page-building process. With access to hundreds of templates, you can swiftly create professional-looking pages that cater to a range of needs and niches.
Drag and Drop Functionality
The cornerstone of Thrive Architect is its intuitive drag and drop interface, enabling you to place elements exactly where you want them on your page. The plugin allows for real-time editing and a live preview, giving you control and flexibility without requiring any coding knowledge.
|Over 275 templates readily available for various page types.
|Templates are fully customizable to fit your unique brand and style.
|Ease of Use
|Simple drag and drop editor requiring no technical expertise.
|Edit and see changes in real time without page reloading.
|Wide selection of elements to add functionality and design.
When utilizing these templates, you can select from ready-made designs or blend different elements from multiple templates to craft pages that reflect your personal style or brand identity. The process is straightforward: choose a template, drag desired elements onto the page, and adjust them to fit your vision.
The drag and drop elements cover a vast range of functionality, including text blocks, buttons, images, testimonials, and more. Each element can be intricately adjusted with detailed settings for margins, paddings, fonts, colors, and other stylistic options. This granular control ensures that your pages not only look unique but also resonate with your audience and function seamlessly across different devices.
Funnel Building PreBuilt Templates
Your experience with Thrive Architect will be significantly streamlined by the wealth of prebuilt templates available for funnel building. These templates are designed to cater to various stages of your sales funnel, from landing pages to thank-you pages, ensuring a cohesive user journey.
|To capture leads and introduce your service or product offering
|High – includes color, font adjustments, and drag-and-drop elements
|Thank You Page
|To thank users after signup or purchase and suggest next steps
|Medium – provide options to add testimonials or social sharing buttons
|Email Follow Up
|To maintain engagement through a series curated emails post-signup
|Medium – flexible to accommodate various types of content and branding
With user-friendly interfaces, you can tailor these templates to match your brand with minimal effort. The drag-and-drop editor is especially handy for personalizing layout and design features quickly.
It’s noteworthy that Thrive Architect integrates with third-party services seamlessly. This means you can connect your funnels with your chosen email marketing tools or CRM without hurdles.
Remember, the key to maximizing the effectiveness of these templates is in tailoring them to address your unique business needs and customer pain points. The ability to tweak the prebuilt templates extensively allows you to optimize user experience and conversion rates within your funnel.
A/B testing features
Thrive Architect integrates with Thrive Optimize to provide straightforward A/B testing capabilities for your website design. By empowering you to test various elements of your web pages, these tools help improve user engagement and conversion rates.
Set Up A/B Tests Easily: With Thrive Optimize, you can easily set up A/B tests directly from the Thrive Architect interface. Navigate to the desired page, launch Thrive Architect, and access the “Create New Test” option to start.
Customization: Customize each test by creating multiple variations of a page, including altering headlines, images, or other elements. Adjustments are made using the intuitive Thrive Architect editor.
Traffic Distribution: Control the distribution of traffic amongst test variations. Allocate percentages of visitors to each version to ascertain which variation performs best over time.
Conversion Goals: Define what constitutes a conversion, such as clicking a button, signing up to a newsletter, or making a purchase. Thrive Optimize will track these conversions to determine the most effective design.
Results Analysis: The Thrive Optimize dashboard will display results clearly so you can analyze the performance of each variant. Make data-driven decisions based on the metrics gathered by the plugin.
Here is a summarized table of A/B testing features with Thrive Architect and Thrive Optimize:
|Easy Test Setup
|Set up A/B tests via a simple interface within Thrive Architect.
|Design and test different page variations using a drag-and-drop editor.
|Distribute visitors across different variations and track performance.
|Define and track conversion goals for each test.
|View easy-to-understand reports to analyze variation effectiveness.
By leveraging these features, you can systematically optimize your website for higher engagement and conversions, ensuring that you make the most informed decisions based on user behavior.
Integration With Third Party Software
Your ability to integrate Thrive Architect with various third-party software enhances its functionality for your website. The tool supports a wide range of third-party systems, which means you can easily synchronize it with different services according to your business needs.
Email Marketing Software: Thrive Architect offers seamless integration with major email marketing software solutions, allowing you to build your mailing list directly within your landing pages and connect with services like MailChimp, AWeber, and ConvertKit.
CRM Systems: You can link Thrive Architect to numerous CRM systems, which helps in managing your customer relationships and leads effectively. This integration capability ensures that your sales and marketing teams have the most up-to-date information.
Content Management Systems: As a WordPress-focused tool, Thrive Architect naturally integrates well with this content management system, giving you the flexibility to create, edit, and manage your site’s content easily.
Payment Gateways: Incorporating payment systems with Thrive Architect is vital for eCommerce and subscription-based services. The builder can integrate with payment gateways like PayPal and Stripe, facilitating smooth transaction processes on your sales pages.
Below is a summarized table of the key integrations offered by Thrive Architect:
|Examples of Third-Party Software
|Email Marketing Software
|MailChimp, AWeber, ConvertKit
|Content Management Systems
Thrive Architect’s integrative capabilities allow you to create a more cohesive digital marketing ecosystem, ensuring that your website not only looks good but also works efficiently with other tools in your digital strategy.
APIs available for Custom Integrations
To expand the functionality of Thrive Architect within your WordPress site, the platform offers options for API integrations, allowing you to connect various third-party services for enhanced capabilities. This connectivity enriches your experience by integrating services like email marketing platforms, webinars, social media integrations, and other online tools that support your website’s growth and user engagement.
You have the flexibility to connect to a range of supported APIs. Additionally, if a service you wish to integrate is not listed, Thrive Architect provides a custom HTML integration option, which can be used to connect nearly any service that offers HTML form integration. Below is a table summarizing the categories of services which offer API integration:
|Type of Services
|Custom HTML Integration
|Mail services, automation platforms
|Sharing tools, social login features
|Webinar hosting, analytics
|Various third-party tools and applications
For services without direct support, you possess the capability to request a new API integration directly from Thrive Themes. Fill out the pertinent form provided on their website to submit your integration request. Please note that each form submission is tied to a unique Google account and is limited to one entry per account.
Remember, connecting APIs exposes more functionality, making your website more interactive and personalized. This utility aligns with Thrive Architect’s goal of enabling you to create conversion-focused websites. The API integrations facilitate seamless data exchange and automation, thereby enhancing the efficiency and functionality of your webpage’s design.
Automation Features For Email Marketing within The Funnel And AutoResponder Capabilities
When you utilize Thrive Architect for your email marketing, you gain access to sophisticated automation features that allow for refined targeting within your marketing funnel. The platform offers autoresponder capabilities, which are crucial for nurturing leads and automating interactions with your subscribers.
- Create personalized responses based on user actions
- Schedule emails for optimal engagement times
- Send targeted follow-up messages to nurture leads
Thrive Architect integrates seamlessly with major email service providers, allowing for the use of triggers such as sign-ups, purchase confirmations, or site activity to automate the flow of emails.
Funnel Automation Components
|Send emails based on specific user behaviors such as page visits or download history.
|Divide your audience into segments to send more relevant emails, increasing conversion rates.
|Prioritize leads based on engagement, helping focus on those most likely to convert.
|Test different email elements to determine which yields the best results for your audience.
With these components, you can build a funnel that automatically guides your leads through the customer journey, delivering content and offers that are aligned with their stage in the funnel.
Your email marketing efforts can be efficiently scaled using Thrive Architect, thanks to its ability to automate complex sequences that respond in real-time to your subscribers’ interactions. This ensures consistent engagement with your audience, without the need for manual intervention at each step, elevating the effectiveness of your marketing campaigns.
Segmentation Options For Emails Based On User Actions Within The Funnel
When utilizing Thrive Architect for your email marketing efforts, segmentation becomes a vital tool for enhancing engagement along the funnel. Throughout a user’s journey, specific actions are pivotal touchpoints that can significantly inform how you segment your email list.
For instance, if a user downloads a particular lead magnet, you can segment them into a group interested in that topic. This allows for targeted follow-ups with relevant content or offers. Similarly, if a user attends a webinar, they can be segmented based on their participation level—attendees vs. those who signed up but did not attend. With segments based solely on actions within the sales funnel, you can personalize content to match user interest and behavior more effectively.
Segmentation Based on User Actions
|Downloaded Lead Magnet
|Interested in Specific Content
|Offer more content or products related to the lead magnet topic.
|Send advanced information, special offers or post-webinar surveys.
|Follow up with cart recovery emails and personalized deals.
|Provide support, cross-sell, or ask for product reviews.
|Clicked Email Link
|Increase engagement with more in-depth content and exclusive offers.
Incorporating segmentation techniques ensures your emails are tailored to user actions, resulting in higher relevance and engagement. Remember to continually test and revise your segments to reflect changes in user behavior or sales funnel modifications.
Analytics And Reporting
When utilizing Thrive Architect for your website, you have access to a suite of analytics and reporting features that can help you understand your audience and their behaviors. Thrive Architect itself does not provide in-built analytics but can be easily integrated with external tools for comprehensive tracking and reporting.
To monitor your site’s performance effectively, you should integrate Thrive Architect with Google Analytics or Thrive Dashboard analytics for granular data insights. These tools enable you to track page views, user sessions, bounce rates, and conversions directly associated with the pages you’ve created using Thrive Architect.
Here’s a breakdown of what you can track:
|The number of times a page is viewed.
|Total visits to your site, including repeated visits.
|Percentage of visitors who navigate away after viewing only one page.
|The percentage of visitors who take a desired action.
By monitoring these metrics, you can identify which pages are performing well and which require optimization. It’s crucial to regularly check these stats to make informed decisions on content updates and design changes. Remember, integrating analytics is a proactive step towards understanding your audience and enhancing their user experience, leading to better conversion rates and overall success of your website.
Customer Support And Active User Community
When you encounter issues or need assistance with Thrive Architect, you have access to a wide range of support channels and a vibrant community of users. The official support provided by Thrive Themes specialists is available through a ticket-based system directly from your dashboard. This ensures that help is always just a few clicks away. Additionally, for more immediate concerns, you can refer to their ample knowledge base that includes articles, tutorials, and video guides.
The active user community, primarily found in forums and groups, can be a valuable resource for troubleshooting, feedback, and creative use cases. Users often share their experiences and solutions which can provide further insights into optimizing your use of Thrive Architect.
Below is a table summarizing the available support resources:
|Personalized support for technical issues and queries.
|Through Thrive Architect dashboard
|A database of tutorials, articles, and guides.
|Thrive Themes website
|Step-by-step visual instructions for using the builder.
|Thrive Themes website / YouTube
|Discussions, experience sharing, and community help.
|Various online platforms
|Social Media Groups
|Places to connect with other users and discuss best practices.
|Facebook, LinkedIn, etc.
Leverage these supports and engage with the community to get the most out of Thrive Architect. Remember to always ensure you are following the community guidelines when interacting within these groups or forums.
Security With SSL certificates and data encryption
When you use Thrive Architect for your website, ensuring the security of transmitted data is paramount. SSL certificates are a critical component that safeguard data by encrypting the information sent between your site and its visitors.
Transport Layer Security, commonly known as TLS, has succeeded SSL as the standard for encryption. Although often spoken about interchangeably, TLS is the updated, more secure protocol.
Asymmetric and Symmetric Key Encryption form the foundation of how SSL/TLS certificates work. Asymmetric encryption uses a public and a private key for the initial handshake between two machines, while symmetric encryption encrypts the data of the session using a unique key shared between them.
|Relevance to Thrive Architect
|Uses two keys (public and private) to initiate a secure session.
|Ensures secure Thrive Architect login and admin activities.
|After handshake, uses a shared key for faster data encryption.
|Protects user data during page building and interactions.
|The successor to SSL, providing improved security measures.
|TLS encrypts data for all transactions on your Thrive Architect website.
To install an SSL/TLS certificate on your website with Thrive Architect, you typically need to:
- Purchase or obtain a free certificate from a Certificate Authority (CA).
- Install and configure the certificate on your hosting server.
- Ensure that your website is accessible via https (HyperText Transfer Protocol Secure).
Regularly updating your SSL/TLS certificates is crucial as outdated certificates can create vulnerabilities. Always keep your website’s security measures up-to-date, which will help in maintaining the trust of your users and keeping their data secure.
Compliance With GDPR, California, And Other Regulations
When you use Thrive Architect for your business’s online presence, it’s essential to understand data protection and privacy regulations. Primarily, you should be aware of the General Data Protection Regulation (GDPR) in the EU and the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
GDPR Compliance: Thrive Architect allows you to create websites with compliance in mind. Under GDPR, your website must have explicit consent mechanisms for collecting user data, rights to access and erase personal data, and data portability. Thrive Architect provides features such as opt-in forms and cookie consent elements which you can customize to meet GDPR’s requirements.
CCPA and CPRA Compliance: For California residents, Thrive Architect helps you comply with CCPA and the newer CPRA by allowing you to set up clear privacy policies, opt-out methods for data selling, and mechanisms to handle user requests about their personal information. Privacy laws in California require businesses to uphold consumer data rights effectively.
|Thrive Architect Features
|Consent, data access, portability, erasure
|Opt-in forms, cookie consent
|Opt-out of data selling, user info requests
|Customizable privacy policies, user request forms
|Data correction, limitation on use and disclosure
|Data management and security options
Your website must adhere not only to GDPR and California regulations but also to other potential international and local laws. Using Thrive Architect, with its flexibility and customizable features, supports regulatory compliance efforts. Remember, while Thrive Architect assists in creating compliant websites, it’s your responsibility to ensure that you’re following all applicable regulations.
Possibility To Import Data from Other Sales Funnels Software Or To Export Data
Thrive Architect offers export and import functionalities that can be crucial for your business operations. When working with sales funnels, it is essential to move data efficiently between different platforms. With Thrive Architect, you have the option to transfer your carefully crafted pages or elements to other projects or use templates created outside the software.
To import data into Thrive Architect, follow these steps:
- Navigate to the Thrive Architect dashboard.
- Choose the page or element you want to import.
- Use the Thrive Architect’s import feature to select and upload the file.
- Thrive Architect templates (.tpl)
- Content created using other sales funnel software must be in a compatible format for successful importing.
For exporting data, you can:
- Access the desired content within Thrive Architect.
- Opt for the ‘Export’ option available in the settings.
- Save the file on your computer.
|1. Navigate to the dashboard
2. Select the page/element
3. Upload the file
|– .tpl (Thrive templates)
– Other compatible formats
|1. Access content
2. Choose ‘Export’ option
3. Save the file
|– Depends on the destination platform
Note: When importing data from other software, ensure that the content is legally obtained and compatible with Thrive Architect. For exporting, the format may vary based on the requirements of the platform you are moving the content to.
Keep in mind that the ability to import and export data is restricted by the compatibility of the files and templates with the receiving or sending software. Always verify supported file types to ensure a seamless transition.
CMS capabilities: Possibility to build a fully fledged Website
Thrive Architect, as part of the Thrive Themes suite, provides you with extensive CMS capabilities for WordPress. With Thrive Architect, you have the power to construct a complete website beyond just landing pages. The plugin offers an array of features that cater to the creation of a robust online presence.
Intuitive Front-End Editor: Thrive Architect’s front-end editor allows you to visually build and customize your site. Real-time editing means you see changes as they are applied, simplifying the design process.
Customization Options: A library of hundreds of page templates gives you a headstart in designing. Moreover, you have the freedom to tweak every detail of your pages—from typography and color schemes to element positioning and responsive design settings.
Conversion Focus: The tool emphasizes conversion elements, thus marrying design with marketing. You can add, move, and edit call-to-action buttons, testimonial sections, lead generation forms, and more without the need for coding knowledge.
|Benefit for Website Construction
|Facilitates the rearrangement of elements by clicking and dragging.
|Enhances user experience and speeds up web development.
|Numerous templates for landing pages, sales pages, and more.
|Saves time and ensures design consistency throughout the website.
|Adjusts the display to look good on any device.
|Ensures your website is mobile-friendly and appealing to a wide audience.
|Thrive Theme Builder
|Seamlessly integrated to customize headers, footers, and blog layouts.
|Offers complete control over your website’s appearance.
|Advanced Lead Generation
|Built-in tools for building mailing lists and managing leads.
|Facilitates the growth of your online business.
Remember that as you build your site, Thrive Architect equips you with the necessary tools to maintain and improve responsiveness across all devices, a key feature in today’s mobile-first internet landscape. The comprehensive suite of tools and intuitive interface positions Thrive Architect as a viable option for creating full-scale websites tailored to your specific business needs.
When evaluating Thrive Architect for your e-commerce needs, you find its suite of tools focused on enhancing your sales and marketing efforts. This WordPress plugin integrates with various systems to manage products and order forms efficiently.
Thrive Architect & Products:
Your product pages can be tailored with a range of templates, ensuring that each product stands out and attracts customer attention. The ability to customize landing pages is streamlined, offering you the flexibility to showcase products in the best light.
Order Forms & Upsells:
Thrive Architect simplifies the creation of order forms, allowing for quick integration into your sales funnel. Designed to increase sales, the upsell feature is also a significant advantage for boosting the average order value with additional product offers during the checkout process.
You have access to numerous templates that are conversion-optimized to help you create compelling sales pages. These templates are geared towards encouraging visitors to make a purchase.
Below is an overview of the core e-commerce capabilities offered by Thrive Architect:
|Importance for E-commerce
|Customizable templates for individual products.
|Conversion-focused designs for boosting sales.
|Easy to create and integrate into sales funnels.
|Seamlessly integrated upsell features to increase order value.
In terms of design and functionality, your e-commerce site benefits from mobile responsiveness and lead generation components that contribute to a robust online business presence. With Thrive Architect, you can create standout pages that not only look good but also drive conversions, all with a user-friendly interface that caters to both beginners and experienced users.
When considering alternatives to Thrive Architect for your website design and funnel creation needs, several options come to mind. Each has its distinct features and pricing models that you should consider:
- Divi Builder: It offers an intuitive visual editing experience and comes with a variety of modules and pre-built layouts. It is known for its flexibility and compatibility with most themes.
- Elementor: This plugin is widely recognized for its user-friendly interface and extensive customization options. It also boasts a vast ecosystem of add-ons.
- Beaver Builder: It is celebrated for its ease of use and stability, allowing you to construct custom pages without needing to write code.
- WPBakery: This popular page builder provides a mix of frontend and backend editing, giving you flexibility in designing your pages.
- Visual Composer: Offers a substantial element library and template repository to help speed up your design process.
- Ultimate Blocks: While not a page builder itself, it enhances the Gutenberg Block Editor with additional blocks to improve your content layout.
Here’s a concise comparison table of these Thrive Architect alternatives: