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blinkx Makes Podcasts And Video Blogs Fully Searchable For The First Time

Adding to Rich Array of News and Entertainment Sources, blinkxUnveils Channels for Podcast and Video Blog Content

San Francisco, Calif. – June 29, 2005 – In addition to offering a wealth of news and entertainment content, blinkx, the smartest thing on your computer and on the Web, has added Podcast and Video Blog channels. Bringing thousands of hours of podcasting and video blogging to a single destination, will find user-generated rich media by simultaneously spidering the Internet, and enabling users to upload their own content to the service.

blinkx is the only search engine that is optimized for rich media, using voice recognition software to transcribe the content of audio and video segments, so people can find the exact material they’re looking for… quite literally, word for word.

“The volume of rich media content online continues to explode, but traditional search engines such as Google and Yahoo were developed for text-based keyword searches, not for audio or video content,” said blinkx founder Suranga Chandratillake. “The prevalence of broadband and multimedia is driving demand for next generation search capabilities, and blinkx is the only technology that can offer this to Web users.”

The Internet has evolved into a vast media network, and podcasts and video blogs are leading the proliferation of user-generated multimedia content. blinkx uses unique technology to locate, transcribe and index this rich media content, making this next generation Web fully searchable and accessible in a way that older search tools cannot. blinkx’s podcast spider crawls the Web in search of rich media content, automatically identifying and processing podcast and video blog data, indexing 100s of hours of casts every hour.

“We were impressed by blinkx’s unique automatic transcription technology and by its ability to help users navigate the increasing and diverse range of rich media that’s available to them,” said Evan Williams, founder of Blogger and Odeo. “Podcasting is gathering remarkable momentum as a content distribution mechanism, and blinkx is the first search engine to make this kind of audio content fully searchable.”