HubSpot Review

This HubSpot review is quite long because this is a very complete software. It has recently positioned as one best platforms for building sales funnels and we will see why, and if it is for you.

HubSpot Review As A Sales Funnel Builder

A series of interconnected circles, each representing a stage of the sales funnel, with arrows flowing from one to the next, showcasing the seamless flow of leads through the process

When you choose HubSpot as your sales funnel builder, you’re selecting a platform known for its robust feature set and flexibility. Understanding HubSpot’s capacity to manage various stages of a sales funnel is essential for your business’s success.

Features: HubSpot’s CRM capabilities allow you to track prospect interactions with your brand—whether it’s through Google searches, social media videos, or eBook downloads. These touchpoints are critical stages in the funnel where awareness is created. The CRM system is designed to provide seamless integration across functions and a centralized view of each potential buyer’s journey.

Ease of Use: HubSpot’s UI is clean and intuitive. The platform offers drag-and-drop functionality, making funnel creation and adjustment straightforward, even for those who may not be technically inclined.


  • Integrated platform for various marketing activities
  • Streamlined lead capturing and nurturing processes
  • Insightful reporting on funnel performance


  • Might be costly for small businesses
  • Steeper learning curve for full utilization of all features

Funnels and Reporting: HubSpot enables the creation of detailed funnel reports. These reports give insights into the effectiveness of your sales strategies and the overall health of your sales funnel.

Below is a table summarizing the key components of HubSpot as a sales funnel builder:

FeaturesComprehensive tracking of prospects’ journey and interactions with your brand
Ease of UseUser-friendly interface with drag-and-drop functions
ProsIntegrated marketing suite, efficient lead management, and detailed reporting
ConsCost considerations and learning curve for feature-rich platform
FunnelsAbility to create and assess funnel performance for business growth

In your journey to optimize your sales process, HubSpot provides transparency and actionable insights at every stage, aiding in converting leads into customers effectively.

Ease of Use and Interface

A user effortlessly navigates through HubSpot's intuitive interface, seamlessly building a sales funnel. The clean design and user-friendly features make the process smooth and efficient

Your experience with HubSpot as a sales funnel builder is heavily influenced by its user interface (UI) and ease of use. The platform’s interface is designed to be user-friendly and intuitive, catering to both novice users and more experienced marketers.

Navigation: HubSpot’s dashboard is streamlined and logically organized, which allows you to find features and tools quickly. The main menu is well-structured, providing straightforward access to different functionalities.

Learning Curve: As a new user, you may appreciate the minimal learning curve associated with HubSpot. The platform offers guided onboarding and educational resources to help you get started.

Templates and Customization: With a variety of pre-built funnel templates, you can jump right into creating effective marketing campaigns. Additionally, the drag-and-drop editor simplifies the process of customizing those funnels to your specific needs.

Functionality Overview:

User InterfaceClean, minimalistic, and easy to navigate.
Learning ResourcesComprehensive guides and video tutorials available.
TemplatesSelection of pre-designed templates with customization options.
Drag-and-DropIntuitive drag-and-drop features for creating and editing funnels.

While HubSpot aims at simplicity, it does not compromise on depth. Through its interface, you have access to a range of advanced tools and analytics that offer detailed insight into your sales funnel performance, allowing for continuous improvement and optimization.

Funnel Building Features

When exploring HubSpot as a sales funnel builder, you’ll encounter an array of features designed to enhance your funnel management. HubSpot’s funnel builder equips you with sophisticated tools to streamline the lead nurturing process, advancing prospects from initial interest to confirmed customers.

Visual Funnel Design: Construct your sales funnel using a drag-and-drop interface, making it simple to visualize and modify your funnel stages.

Pipeline Management: Efficiently manage your deals with a clear overview of your pipeline, ensuring no opportunity slips through the cracks.

Marketing Automation: HubSpot offers powerful automation workflows to engage leads with the right message at the right time, based on their interaction with your content.

Customizable Templates: Get started quickly with a range of pre-built funnel templates that you can tailor to your unique business needs.

Email Campaign Management: Craft and control your email marketing campaigns from within the platform, directly connected to your sales funnel for maximum impact.

Reporting and Analytics: Gain insights into your funnel’s performance with detailed reports that help fine-tune your sales process for improved conversion rates.

Below is a detailed table highlighting the key components of HubSpot’s funnel building features:

Visual Funnel DesignDrag-and-drop interface for easy funnel creation and editing.
Pipeline ManagementOverview and management of sales opportunities.
Marketing AutomationTrigger-based emails and action sequences for lead nurturing.
Customizable TemplatesPre-designed templates that can be modified to fit business needs.
Email Campaign ManagementIntegrated tools for creating and monitoring email marketing efforts.
Reporting and AnalyticsComprehensive data analysis of funnel effectiveness and areas for improvement.

By leveraging these features, you can ensure your sales process is both structured and adaptable, providing a strong foundation for converting prospects into loyal customers.

Price And Value For Money: Availability Of Free Trials And Yearly Subscriptions

HubSpot provides a variety of pricing plans tailored to meet the needs of different business sizes and requirements, including a free tier that allows you to access basic CRM features without any costs. This free plan can be a strategic starting point for small businesses or individuals who are looking to explore the functionalities of a sales funnel builder without financial commitment.

For more comprehensive features, HubSpot offers paid subscriptions on a monthly or yearly basis. Opting for a yearly subscription often results in a lower overall cost compared to a monthly plan, which may be beneficial for long-term budgeting.

The platform does not openly advertise free trials for its premium plans, but it’s advisable to contact sales for any available trial options that would allow you to evaluate the more advanced capabilities before making an investment.

Below is a concise table summarizing the key points about HubSpot’s pricing and trials:

FeatureFree PlanPaid PlansFree Trials
AccessBasic CRM featuresAdvanced sales featuresPotentially upon request
Cost$0Starting at $18/monthNot advertised
Billing PeriodsN/AMonthly or YearlyActual trial length varies
Intended UsersIndividuals/Small teamsVaried, depending on tierProspective premium users
Long-term SavingsNot applicablePossible with yearly commitmentNot applicable

To maximize value, consider your team’s size and needs carefully when choosing a plan. Ensure to weigh the long-term benefits of a yearly subscription against your budget constraints, and explore any trial options to make an informed decision about the tools’ suitability for your sales funnel requirements.

Availability Of Templates And Drag And Drop Features

HubSpot offers a variety of templates to facilitate the creation of web pages, emails, and landing pages for your sales funnel needs. These templates are designed to save you time and provide a professional look to your marketing assets without the need for extensive design skills.

With the drag-and-drop (DnD) editor, you can easily customize these templates by moving elements around to suit your preferences. The editor offers an intuitive interface that allows you to scale your marketing efforts efficiently. You’re able to update your subscribers and promote special offers using marketing email campaigns that are visually appealing and engaging.

However, it’s important to note that drag-and-drop templates are somewhat limited in functionality. They do not support several newer features of the HubSpot CMS, such as memberships and reusable sections. Furthermore, GraphQL and other advanced features are incompatible with these templates. This limitation may affect the extensibility of the templates and could potentially impact the content creation and developer experience.

Below is a table detailing the features available in HubSpot drag-and-drop templates:

FeatureAvailability in Drag and Drop Templates
Intuitive Editing InterfaceYes
Marketing Email CampaignsYes
Reusable SectionsNo
Support for GraphQLNo

You may consider coded templates if you’re looking for more advanced features and customization options. These are more suitable for users with development experience or those who require more complex functionalities in their sales funnel.

Funnel Building PreBuilt Templates

When using HubSpot as your sales funnel builder, you gain access to a range of prebuilt templates, enabling you to quickly set up an efficient sales process. These templates are designed with best practices in mind, tailored to cater to different stages of your sales funnel.

Variety of Templates HubSpot offers various templates to address distinct aspects of the sales process, such as lead capture, qualification, conversion, and post-sale follow-up. They feature intuitive layouts, offering you a professional starting point for customization.

Drag-and-Drop Editor Customizing your funnel is straightforward with HubSpot’s drag-and-drop editor. You can add, remove, or modify elements in your templates to fit your specific business needs without any need for complex coding.

Integration Capabilities The templates are designed to seamlessly integrate with HubSpot’s CRM platform, ensuring that your data flows smoothly from one stage to another, enhancing overall sales efficiency.

Table: Overview of HubSpot Funnel Template Features

VarietyTemplates for different funnel stages and goalsSpecificity to business needs
CustomizationEdit templates with a simple drag-and-drop interfaceAdaptability and personalization
CRM IntegrationTemplates work with HubSpot CRMStreamlined data management
Professional DesignAesthetically pleasing and functional designs right from the startImmediate deployment and enhanced credibility
Automation ReadyCapable of setting up triggers and actions within the templatesSaves time and resources

Remember, your choice of template can impact the user experience and ultimately the effectiveness of your sales funnel. Selecting the right template that aligns with your sales strategy and audience will help refine your marketing efforts and drive better sales outcomes.

A/B Testing Features

HubSpot offers robust A/B testing capabilities within its sales funnel builder, allowing you to optimize your marketing strategies effectively. By conducting split tests, you can compare different variations of your webpages or marketing materials to determine which one yields a better conversion rate.

Variation Testing: You can test two variations against each other to ascertain which one your audience prefers. This includes changes in copy, images, and layout.

Target Audience Segmentation: HubSpot allows you to divide your audience so that you can present different versions of your content to different segments, ensuring that your tests are accurate and insightful.

Real-time Data Analysis: As the A/B test runs, HubSpot provides real-time analytics that give you actionable insights into which version is performing better.

Integration with CRM: HubSpot’s sales funnel builder integrates with their CRM, allowing you to track leads and customers that result from different versions of your funnel and personalize future content based on these results.

Below is a table summarizing the key A/B testing features available in HubSpot’s sales funnel builder:

Variation TestingTest two variations (e.g., design, text) to see which performs better.
Audience SegmentationSplit your audience for precise testing.
Real-time AnalyticsAccess up-to-date data on the performance of your tests.
CRM IntegrationUtilize customer data to refine tests and personalize experiences.

To start an A/B test, you should identify the variables you want to test and use HubSpot’s platform to create the variations. Monitor performance through the analytics dashboard and use these insights to inform your marketing decisions.

Integration With Third-Party Software

HubSpot offers versatile integration capabilities with a range of third-party software, enhancing your sales funnel by syncing with various tools you are already using. These integrations streamline different aspects of your marketing, sales, and service processes by connecting HubSpot to other platforms.

Email Marketing Software: You can integrate email marketing tools to automate your email outreach, harmonize contact lists, and track campaign performance. This ensures a seamless flow of lead information from your email campaigns into the HubSpot CRM.

CRM Systems: A two-way synchronization with CRM systems, such as Salesforce, allows for a unified view of customer interactions. This assists in prioritizing leads and sending comprehensive lead intelligence to sales teams.

Content Management Systems: Connect your CMS to HubSpot to optimize your content strategy, manage your assets, and enhance lead generation efforts through your digital content.

Payment Gateways: By tying payment gateways into HubSpot, you can facilitate e-commerce transactions and closely monitor customer purchasing behavior, directly in your sales pipeline.

When you integrate these applications, you usually start in your HubSpot account, navigate to the Integrations section, find the app you want to integrate with, and follow the step-by-step instructions provided.

Below is a tabulated summary of the integration categories:

Email Marketing SoftwareAutomates outreach and list managementImproved campaign tracking and contact syncing
CRM SystemsBi-directional synchronization with CRM platformsUnified view of customer data and interactions
Content Management SystemsConnects CMS to manage digital contentStreamlined content strategy and lead generation
Payment GatewaysIntegrates e-commerce abilities in sales funnelTracks customer purchases and behavior

Remember, these integrations not only enhance efficiency but also empower you with enriched data for making informed decisions in your sales processes.

APIs Available for Custom Integrations

HubSpot offers a range of Application Programming Interfaces (APIs) to empower you with the ability to create custom integrations that can enhance your sales funnel strategy. These APIs enable seamless synchronization of users, customers, and events, facilitating the automation of lead nurturing and engagement tracking.

Key API Offerings:

  • Contacts API: Manage contact information and integrate customer data from external systems into HubSpot.
  • Deals API: Create and update deal records, allowing you to maintain an accurate sales pipeline.
  • Events API: Track customer activities and interactions to inform your sales processes.
  • Analytics API: Access detailed reports on web analytics, giving you insights into visitor behavior.
API CategoryDescriptionUses
ContactsManage contact dataSync customer information, create and update contact records
DealsTrack and manage dealsUpdate sales pipeline, create new deal stages
EventsRecord custom user interactionsInform sales strategy, track engagement
AnalyticsAccess to analytics dataGenerate reports on web traffic and user behavior

To effectively utilize these APIs:

  1. Understand the API Docs: Familiarize yourself with the API documentation provided by HubSpot to fully understand the endpoints available and their functions.
  2. Authentication: Use OAuth for secure integration and data access.
  3. Data Management: Leverage these APIs to sync and manage data effectively across your sales and marketing channels.
  4. Customization: Create tailored experiences and workflows that align with your unique business requirements.

By leveraging these APIs, you can better manage your sales funnel, customize your data flows, and build bespoke features that serve to refine your marketing and sales initiatives.

Automation Features For EMail Marketing within The Funnel And AutoResponder Capabilities

HubSpot’s email marketing automation is a key component in its sales funnel builder arsenal. Your sales funnel is enhanced by the capacity to create personalized workflows that not only save time but also nurture leads with targeted messaging.

Email Workflows:

  • Set up is user-friendly through the email editor
  • Automated sequences triggered by user engagement or a predefined schedule
  • Streamline follow-ups with time-bound tasks for sales teams

Autoresponder Functions:

  • Immediate email responses upon actions like form submissions
  • Customize messages based on the interaction
  • Integrate with CRM to personalize responses according to contact information


  • Tailor email content based on lead behavior and data
  • Segment audiences for customized messaging
  • Utilize lead scoring to prioritize and tailor communications

Here’s a brief table summarizing key features:

Workflow CreationAutomated emails based on actions or schedules.Saves time, personalizes follow-up
AutorespondersSends immediate response to actions like form submissions.Engages leads promptly
Lead ScoringPrioritizes leads based on engagement and data.Improves email targeting
CRM IntegrationPersonalizes responses with CRM data.Enhances lead nurturing
Audience SegmentationCustomizes messages for specific groups.Increases message relevance

Your campaigns benefit from these features by escalating efficiency and ensuring that your marketing efforts are not merely casting a wide net, but strategically engaging each lead within your sales funnel. This not only improves the customer experience but also drives conversions through relevant and timely communication.

Segmentation Options For Emails Based On User Actions Within The Funnel

In HubSpot, segmenting your email list based on user actions within the sales funnel is a potent way to deliver targeted content that resonates with recipients at each stage of their journey.

Behaviors to Segment By:

  • Email interaction: Segment contacts who have opened specific emails or clicked on certain links.
  • Page visits: Create lists based on which pages of your website users have visited.
  • Form submissions: Use forms users have submitted as a criterion for segmenting emails.
  • Lead scoring: Segment based on lead scores which reflect user interactions and engagement.

Segmentation Strategies:

  • Automated workflows: Set up workflows to automatically segment users based on their actions.
  • Personalized campaigns: Craft email campaigns that target segments with content tailored to their stage in the funnel.
  • Follow-up emails: Design follow-ups that get triggered by specific behaviors, such as downloading a resource or attending a webinar.

By understanding and categorizing these interactions, you can send highly personalized emails that enhance engagement and nudge users further down the funnel to conversion.

Behavior TypeSegmentation Strategy
Email InteractionUtilize opens and clicks to segment contacts and tailor follow-up emails.
Page VisitsSegment contacts who visit high-intent pages to send targeted information and offers.
Form SubmissionsCreate segments based on the information provided in forms to personalize the email content further.
Lead ScoringApply lead scores as a segmenting factor for sending emails that match the user’s stage in the funnel.

By investing in these segmentation strategies, your emails will be better positioned to achieve desired outcomes such as increased open rates, engagement, and ultimately, a higher conversion rate.

Analytics And Reporting

HubSpot Sales Funnel Builder provides an in-depth analytics and reporting system that allows you to track the performance of your sales funnel. With these tools, you can filter data, track custom events across multiple channels, and analyze funnel reports without needing to code. Your ability to create and interpret these reports is crucial for understanding your marketing campaigns and revenue growth.

Key Features:

  • Funnel Report Creation: You have the option to see how many leads are generated, the status of deals, and the number of sales closed.
  • Sales Dashboard: Navigate to the sales analytics tool within HubSpot to select and analyze various reports.
  • Customizable Data Views: Filter data according to lists to gain actionable insights.
  • Performance Numbers: You can easily see performance broken down by sales representative.

Here’s a detailed layout of the analytics and reporting tools:

FeatureDescriptionBenefits to You
Funnel ReportShows lead generation and conversion through various stages of the sales pipeline.Helps to prevent a dry-up in your funnel and maintain consistent sales.
Sales Analytics DashboardsAllows you to view sales-related reports and understand team performance at a glance.You can track sales efforts and strategies effectively.
Custom Event TrackingEnables tracking of custom events across multiple channels without writing code.Provides flexibility in monitoring campaign effectiveness.
Data FilteringOffers advanced filtering to view data through lists and segments.Allows for targeted analysis of specific campaigns or customer segments.

By utilizing HubSpot’s analytics, you can gain business insights from funnel reports and make data-driven decisions to optimize your sales process. Track and analyze your sales progress, from lead generation to final sale, and adjust tactics based on real-time data.

Customer Support And Active User Community

When you choose HubSpot as your sales funnel builder, you access a robust customer support system designed to ensure you can effectively manage your sales funnel. Customer support is provided through various channels, including email, phone, and live chat, ensuring that you receive prompt assistance when needed. The support team is knowledgeable and ready to help with any issue, from technical difficulties to strategy optimization.

Moreover, HubSpot boasts an active user community. Within this community, you can connect with other HubSpot users, share experiences, and gain insights. This community often serves as an extension of the customer support, providing peer-to-peer advice and tips.

Here is a breakdown of the customer support system and the user community:

Support ChannelsEmail, phone, live chat
Availability24/7 support for urgent issues, with specified hours for general inquiries
ResourcesExtensive knowledge base, user guides, FAQs
User CommunityForums, user groups, community events
Community EngagementOpportunities for feedback, product testing, and discussions on best practices
Learning and GrowthWebinars, certification courses, and comprehensive training material available to all users

HubSpot’s support and community form a strong foundation for users to build, maintain, and enhance their sales funnels. It’s a comprehensive ecosystem designed to support your sales efforts every step of the way.

Security With SSL Certificates and Data Encryption

Your data security is paramount when selecting a sales funnel builder like HubSpot. The platform ensures the protection of your information using Secure Socket Layer (SSL) certificates and robust data encryption.

SSL Certificates: HubSpot provisions a standard SAN SSL certificate from Google Trust Services for your domain when you connect it to your account. This SSL certificate is not just a seal of security—it establishes an encrypted link between HubSpot’s server and your browser, ensuring private data transfer.

Data Encryption: Information in HubSpot’s ecosystem is safeguarded through encryption both in transit and at rest. This means that as your data travels from one point to another, it remains encrypted, and similarly, when it’s stored, it’s also kept encrypted.

Table 1: Key Security Features in HubSpot

SSL CertificateAn encrypted link between server and browser ensuring data privacy during transit.Protects data in transit.
Data EncryptionEncryption of data at rest and in transit within HubSpot’s framework.Secures stored and moving data.
Google Trust ServicesProvision of SSL certificates by a reputable authority, enhancing trust in HubSpot’s security.Enhances trust & compliance.

When selecting HubSpot as your sales funnel builder, understand that your security is backed by well-established and trusted protocols. These are continuously updated to combat emerging threats and uphold rigorous security standards.

Compliance With GDPR, California, And Other Regulations

When you use HubSpot as a sales funnel builder, understanding and adhering to various data regulations, such as the GDPR and CCPA, is crucial for your operations. HubSpot has tailored features to ensure your sales funnel remains compliant with these laws, reflecting a commitment to data privacy.

GDPR: General Data Protection Regulation
This EU regulation mandates stringent data protection and privacy for individuals within the European Union. HubSpot enables features like double opt-in for email marketing, ensuring you gain explicit consent before engaging with contacts.

CCPA: California Consumer Privacy Act
While the CCPA is California-specific, it sets a precedent for privacy rights in the United States. HubSpot helps you by categorizing sensitive personal information as defined in section 1798.140 of the law, streamlining your compliance process.

Table: Key Compliance Features in HubSpot

RegulationDescriptionHubSpot Feature
GDPREU’s data protection and privacy lawDouble opt-in for email marketing; data access and control provisions
CCPACalifornia’s consumer privacy lawCategorization of sensitive personal information; access to data rights

It’s important to note that compliance is an ongoing process. HubSpot provides continuous updates and features that align with the evolving landscape of data protection laws. You need to regularly review your sales funnels and ensure all elements, from data collection to marketing communications, adhere to these regulations.

Possibility To Import Data from Other Sales Funnels Software Or To Export Data

HubSpot, as a robust sales funnel builder, recognizes the importance of flexibility in handling data. When you’re working with HubSpot’s Sales Hub, you have the capability to import and export data, which is essential for maintaining a streamlined workflow and integrating with other systems.

Importing Data: You have the option to seamlessly import data from a variety of sales funnel platforms. This includes the ability to bring in contacts, companies, deals, and other essential sales funnel steps from services like ClickFunnels into your HubSpot account.

  • Contacts Import: Transfer your contact list easily.
  • Company Records: Shift entire company databases without hassle.
  • Deals and Stages: Merge sales process steps into HubSpot’s system.

Exporting Data: Exporting data from HubSpot is straightforward. You can produce .zip files of your data, enabling you to back up important information or move it to another platform if necessary.

  • Full Data Backup: Obtain a complete .zip file of all your important data.
  • Selective Export: Choose specific data categories for export.
FunctionHubSpot FeatureImport/Export Capability
ContactsImport tools for contactsImport
Company DataImport tools for company recordsImport
DealsFunctionality to import deals and sales stagesImport
Data BackupExport all files in a .zip formatExport
Data TransferSelectively choose data categories for exportExport
IntegrationCapability to integrate imported data seamlessly with HubSpot’s existing structureImport

Ensure that your import and export activities comply with the best practices and formats advocated by HubSpot to maintain data integrity and make the process as efficient as possible.

CMS capabilities: Possibility to build a fully fledged Website

HubSpot’s CMS Hub offers you the tools necessary to build a comprehensive website. You have access to a drag-and-drop page editor that simplifies the creation and management of web pages. The CMS is integrated with HubSpot’s CRM platform, enabling you to personalize website content for different visitors.

The CMS comes with mobile optimization out-of-the-box, ensuring your site is user-friendly across all devices. With built-in analytics, you can track the visitor interactions on your website to continually optimize performance.

Your site can benefit from dynamic content features, which adjust what content a visitor sees based on their interactions, history, or contact data. Additionally, hosting is included with the CMS Hub, alleviating the need for separate hosting services. Themes are available to help establish a consistent look and feel across your site, and you have the possibility to include memberships for user-specific content.

Another key feature is integrated lead management, allowing you to capture and nurture leads directly through your website. Despite a limited selection of templates, the ones offered are impactful, and the CMS is designed to support marketing strategies effectively.

Here’s a quick overview of the CMS capabilities for building a full website:

Drag-and-Drop EditingSimplify page creation with a user-friendly editor.
Mobile OptimizationEnsure your website is accessible and efficient on all devices.
CRM IntegrationPersonalize content based on user data for a tailored experience.
Built-in AnalyticsMonitor website performance and visitor engagement.
Dynamic ContentDisplay content variations based on visitor behavior.
Hosting IncludedAvoid the complexity of managing separate hosting.
Themes and MembershipEstablish a consistent aesthetic and offer exclusive content options.
Lead ManagementCapture and nurture leads with integrated tools.

By harnessing these features, you can create a robust and engaging web presence to enhance your sales funnel strategy.

E-commerce Capabilities

When evaluating HubSpot as a sales funnel builder for your e-commerce needs, you should consider its various features that directly impact your sales process. Firstly, HubSpot allows for the integration of product information, which is crucial in displaying your offerings to potential customers.

Product Database: You can maintain a centralized database of products within HubSpot, which includes important details like prices, descriptions, and associated images. This repository is essential for keeping sales information consistent across your marketing, sales, and service efforts.

Order Forms: HubSpot provides customizable order forms, enabling you to capture purchase details. These forms can be tailored to your e-commerce needs, ensuring a seamless checkout experience for your customers.

Sales Transactions: The platform supports the recording and tracking of sales transactions. This is fundamental for monitoring sales performance and understanding customer purchasing patterns.

Upsells and Related Products: Additionally, HubSpot allows for the incorporation of upsells, which are tactics used to increase the value of purchases by suggesting additional products or services.

Here’s a detailed look at these features:

FeatureDescriptionRelevance to E-commerce
Product DatabaseCentralized product info managementEssential for listing detailed product information and ensuring consistency in sales channels.
Order FormsCustomizable forms for purchase detailsStreamlines the checkout process and enhances customer experience.
Sales TransactionsTracking and recording of completed salesOffers insight into sales performance and customer buying habits.
UpsellsEncourage additional purchasesLeverages opportunities to increase order value.

By leveraging these capabilities, you ensure that your e-commerce strategy is robust and aligned with your sales funnel, contributing to a cohesive buying journey for your customers. HubSpot offers integration options for various e-commerce platforms, which can complement the native features, providing a more extensive toolset for e-commerce businesses.


When evaluating sales funnel builder alternatives to HubSpot, your primary concern might be finding options that align with your business needs. The listed alternatives vary in functionality, CRM integration, and pricing, catering to different marketing and sales team requirements.

  • ClickUp: While originally a project management tool, ClickUp has expanded to include marketing features like task automation and progress tracking that can indirectly support sales funnels.
  • ActiveCampaign: Known for its powerful email marketing and automation capabilities, ActiveCampaign is a strong alternative, most suitable if your sales funnel relies heavily on email nurturance and targeted campaigns.
  • Keap: Previously known as Infusionsoft, Keap provides a combined CRM and advanced automation platform, facilitating a streamlined sales funnel experience.
  • Salesforce: As a comprehensive CRM system, Salesforce offers extensive customization and integration capable of managing complex sales funnels across various industries.
  • Wishpond: Catering specifically to e-commerce businesses, Wishpond focuses on lead generation and nurturing, with features accessible to those relatively new to sales funnel management.

Below is a comparative table to provide a clearer view of the alternatives:

SoftwareCore StrengthBest ForNotable Feature
ClickUpTask ManagementTeams needing project management with marketing tasksTask Automation
ActiveCampaignEmail MarketingEmail-driven sales funnelsAdvanced Email Automation
KeapAutomationSMEs requiring CRM with high-level automationStrong CRM Integration
SalesforceCustomizationLarge enterprises with complex sales funnelsExtensive Integration Options
WishpondLead GenerationE-commerce with focus on conversionE-commerce friendly features

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